We created The Breakaway from a lifelong passion for cycling, fitness, building, and creating great experiences for customers. Coaching and insight from the best in the world, just for you. All told, the brand reaped millions of impressions, riding into the cultural conversation as never before. The Breakaway is a game changer for any cyclist looking to improve. Nicole Cookes The Breakaway Recounts the Career of One of Britains. European media and the cycling press picked up on the story. Whirlwind Film Documentary on World Bicycle Champion Major Taylor releases. Nike, ESPN, Adidas and the NBA, among others, employ varying tones and textures to explore similar themes.įor "The Breakaway," Decathlon provided the bikes, clothes, trainers and all necessary gear, and broadcast the race live on its Facebook page. The initiative serves as a dynamic example of brands portraying sports as transcendent force for shaping society in sundry positive ways. It confirmed what I already thought: People who do something bad are not always bad people." Item preview, King Leonidas Tonight We dine in Hell famous movie quote. "It is important to provide them with meaningful guidance from day one, so that they come out of prison better than they went in."Ĭlarysse adds: "I met these six prisoners quite often and saw firsthand how much it meant to them to just ride with others. de Gendt aka The Breakaway KING / Cycling Legend by Naumovski as a. "Sport has a positive impact on people's mental health-this also applies to detainees, of course," the minister says. In fact, Van Quickenborne plans to expand the project across Belgium's penal system. The inmates came up a tad short against the lawmen, but both teams were deeply moved by the experience. It’s become an ongoing project with a lasting impact on real people." They also acknowledged that this was more than just a communications stunt. "They showed huge courage in seeing it through. They immediately saw the potential," Clarysse says.
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